Platinum Events: The Art of Experiential Event Marketing, Design, and Entertainment

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Recent Articles

NBC Chicago - 1.22.10

About Last Night: Shakin' it at the Shedd

The Shedd Aquarium isn't just for kids anymore.

The fish were no doubt surprised to see the change in scenery Friday night as more than 1,000 of the city's scenesters descended on the spot for the hottest party of the night -- the launch of a new black spiced rum called The Kraken.

The eponymous company is launching the new product all over the country, and the Chicago event came complete with a 7-foot fog wall -- that proved to be very popular with the crowd -- a performance by the Platinum Events dance team, an impressive gift bag (free Fossil watch!) and of course, all the Kraken you cared to drink.

Bizbash Chicago - 1.22.10

Proximo Spirits Launches New Rum With Exotic Fish, Branded Fog

On Thursday night, searchlights shone over the Shedd Aquarium, where Proximo spirits hosted a launch party for the Kraken. A new black-spiced rum that hit the market this week, the Kraken is named after a mythical sea monster. Planners wanted the product's launch party to have a fittingly oceanic vibe, which started with a costumed deep-sea diver who greeted guests as they entered the aquarium.

Inside the venue, Platinum Events' five illuminated bars shone in blue, and colorful gobos cast wave patterns on the marble floors. Parts of the aquarium remained open so guests could check out tanks of exotic fish as they sipped Kraken cocktails, and servers from the Shedd's in-house catering division made the rounds with seafood appetizers.

Lit with the Kraken logo, a fog wall separated the rotunda from the Caribbean Reef fish tank. "We designed it so that guests would literally walk through the logo," said Justin Jacobson, president of Platinum Events, which produced the soiree. "Product launches are all about the branding, but we wanted to do it tastefully, so the brand was in guests' faces but not shoved down their throats—no pun intended, considering it was a beverage launch."

Jacobson, who began his company in Miami before bringing it to Chicago, said that he wanted to bring a bit of "South Beach flair" to the event. At the check-in table, models doled out wrist bands in sparkly cocktail dresses and silk neck scarves emblazoned with the Kraken logo. DJ Slym filled the rotunda with upbeat party tunes from artists such as Lady Gaga, and Platinum's dance crew put on a performance replete with break-dance moves and back flips.

The happening drew around 600 guests. "We did have a target audience of 21-to-32-year-old males," said Lindsey Huff, Proximo's area manager for Illinois, "but this in an inclusive product. Anyone and everyone can drink this rum, so we had an inclusive guest list." Included on that list: management and sales reps from the brand's distributor, the Wirtz Beverage Group, local bar owners, Huff's counterparts in other Midwestern states, members of the local media, and "people who are out and about in Chicago," she said.

CharityHappenings.org - 6.11.09

125th Anniversary Celebration for the Madison Square Boys & Girls Club

On Thursday, June 11th 2009, Platinum Events was proud to present the 125th Anniversary Celebration for the Madison Square Boys & Girls club. The event was held at one of New York's newest exclusive venues The Gates. Over 250 attendees braved the stormy weather to come out and Celebrate with Platinum Events and the Madison Square Boys & Girls Cub. The even was put on to help raise money and awareness for the New York City's under privileged children. Guest's enjoyed a complimentary open bar along with passed Hors d'ouvres consisting of Macaroni & Cheese Lollipops, Rock Shrimp, and truffled mushroom & goat cheese pizza.

The event raised into the thousands to help provide a place for kids to enjoy extra curricular activities all the while to inspire and keep our youth out of the daily dangers of the streets. Aside from the many purchased pre-sale tickets, the event raised money with a silent auction with items ranging from signed autographed memorabilia to fantasy experiences such as a swim clinic with Michael Phelps and a batting session with New York Yankee Derek Jeter. Guest Speakers included Madison Square's Boys & GIrls Club's Executive Director Joseph Patuleia, and Platinum Events CEO Justin Jacobson. Platinum Events also helped set the bar for future events with alternative unconventional ways to donate by bringing in a 52" plasma screen for its "text to donate" giving up to the minute live feeds on who's texing and donating in. Also Platinum Events, re-illuminated an already chic venue by relighting the entire entry way and accentuating various spaces with lighting, leaving the guests with a different visual experience than just any other ordinary night. DJ "Slym" cranked out a slew of mash-ups for everyones listening pleasure.

On behalf of the Madison Square Boys & Girls Club, we want to give a big Thank you to everyone who contributed to make this night one of New York's most glamourous evenings to kick off the summer with. Stay tuned with Madison Square Boys & Girls Club & Platinum Events as we all continue to roll out many more unforgettable nights!

NBC Chicago - 3.20.09

What You're Doing Tonight: Mar. 20, 2009

SEND ME AN ANGEL: The time is right for the "Spring Fling," an annual benefit for cancer charity Imerman Angels. The splashy event will take place at Enclave with an open bar, food, a DJ and a dance performance by Platinum Events. 8-11PM, $40.